Pet | KSPR

Pet industry and product brands, you’ve come to the right place.

Pet
Perfection

From executing new product launches, direct pitching pet and general consumer media, crafting pet story angles that produce meaningful coverage, positioning our clients above competitors, developing and executing social media and influencer collaboration campaigns, tradeshow and special event outreach and more- you’ve come to the right place. Our expertise in the pet industry is not only in the representation of pet product brands, but key pet industry initiatives, non-profits and associations.

With 16-plus years of experience in the pet industry, rock-solid relationships, and a modern, personalized approach to every project- quite simply, no other agency produces the results that we do for our pet clients at K. Sutherland PR. We’ve spent years cultivating relationships with pet media, and also general consumer media who often come to us for ideas on pet trends, story and product suggestions and more. Our clients enjoy impactful, consistent media coverage in all the right places, at all the right times.

Relationships

Difference

As a boutique public relations agency, we’re intentionally small. We’re hands on with every project. We believe in collaborating directly with our clients. No layers of bureaucracy. No needless overhead. No unnecessary administration. Just great ideas, and flawless execution. We’re small, but our size hasn’t kept us from working with some of the biggest brands in the pet industry.

Recent Press

K. Sutherland PR secures top-tier placements for clients in key outlets and niches.

America’s Dog Mom!

Case Studies

Testimonials

We had reached a point in late 2020 when we were excited about the success of our product in stores, but our social media presence and brand itself needed a swift kick in the pants! We researched several pet industry specific firms and felt most comfortable with the experience of K. Sutherland Public Relations. With their help, we saw a spectacular increase in revenue in 2021. They were able to generate a buzz online, which translated into a sharp increase in sales in stores and online. We highly recommend Kerry and her team for any pet industry related PR, social media support and brand building!

It’s rare to find an agency that excels at both being highly creative and being great at execution. K. Sutherland PR is one of those agencies. I have worked with Kerry for over 3 years, and she has helped guide us through a period of growth, notwithstanding our share of challenges along the way. I have grown to trust her and the team for their expertise, great decision making, and unbiased perspective. Kerry’s passion is infectious, and her heart is always in the right place.

Working with Kerry and her team has been a game changer for Planet Dog. The entire K. Sutherland team is constantly pitching ideas, stories and segments to top category influencers in order to maximize our Brand’s presence. The results have been incredible! Since our partnership began we have seen a measurable increase in earned media coverage which is resulting in increased Brand awareness and sales for Planet Dog. It also helps that each member of the K. Sutherland team embraces not only our Brand, but our company’s mission. Kerry and her Team are a natural extension of our Planet Dog Pack!

I have worked with Kerry Sutherland for more than a decade and our relationship has grown and prospered because she always goes the extra mile to deliver on behalf of her clients. I have a large and varied multi-media platform and, over the years, we have collaborated on some very large projects. All media requests are answered quickly and comprehensively to meet my deadlines. Consequently, her clients benefit from the best media coverage possible. She is also great at brainstorming ideas and I know I can always rely on her and her team to deliver. She makes me look good!

Kerry is a terrific public relations professional. She's creative, energetic and devoted to the brands and businesses she represents. She thinks outside the box and is constantly generating new and innovative ways to gain meaningful publicity for her clients. She is budget oriented and always makes sure she gets the biggest "bang for the buck" -- critical for new businesses.

Kerry has done great work for Thundershirt helping us to both raise and manage our company's profile among both the pet community and the general public. She is a big asset to our marketing team that always brings great ideas to the table.

Kerry and her team are always on top of what is going on and have a positive willingness to jump in and get stuff done. Highly recommend.