Lifestyle brands that hire K. Sutherland PR are looking for coveted earned media coverage, unique influencer collaborations, and ultimately an increase in loyal “cult followers” who not only love their brand, but buy and share it on social media, too. Our personalized approach helps to pair our clients’ brands with tastemakers in their respective categories. We find creative ways to keep our clients’ brands relevant, always with the focus of reaching their target customers, and we help convert PR successes into sales.