Pasolivo was born in the romantic setting of the Paso Robles wine country. There, tucked away in the scenic hills is Pasolivo Ranch, known for producing some of the finest olive oils in the world. Their magical tasting room experiences, top quality products and breathtaking property are a food lover’s dream!
Pasolivo was looking to expand their local PR efforts to the national level. K. Sutherland PR was tasked with not only garnering media attention for their olive oil and artisan food offerings, but also attracting interest among travel-centric media to feature the property in Paso Robles.
With a variety of pitch angles and a multi-faceted PR campaign, our team worked to capitalize off of timely news angles e.g., holiday gift guides, harvest season, food festivals and even wedding season to earn top-tier coverage quickly. In less than one year, Pasolivo received features and media mentions throughout a variety of outlets including: Food & Wine, Redbook, The New York Times, New York Magazine, Departures, FoodNetwork.com as well as a variety of well-known food and lifestyle blogs including LaurenConrad.com. This attention led to increased online sales as well as visits to the Pasolivo property.