We’re excited to see our client Aranui Cruises featured in a new CNN Travel story exploring the growing interest in cargo-ship tourism and voyages that offer travelers a very different way to see the world.
For more than 40 years, Aranui has combined cargo transportation and passenger travel, connecting the remote Marquesas Islands of French Polynesia while giving travelers an authentic opportunity to experience life in the islands. Unlike a traditional cruise, the Aranui experience offers a front-row seat to the rhythms of island life, and the opportunity to travel to places that are difficult to reach by conventional tourism.
The CNN Travel feature highlights the appeal of this emerging style of travel, where the journey itself is just as important as the destination.
For K. Sutherland PR, securing meaningful coverage like this is exactly what strategic travel PR is about: identifying the larger travel trends that make our clients relevant and finding opportunities to put their unique stories in front of influential audiences.
Read the CNN Travel story here.