- Public Relations
- Reputation Management
- Digital Communications
- Social Media
- Brand Consulting
- Event Planning
- Influencer Marketing
- Strategic Partnerships
- Press Tours & Media Training
At the heart of K. Sutherland PR lies our public relations expertise—we are brand storytellers, communicating the essence and energy of our clients’ brands with strategic media outreach. For each client, we develop and execute pitch strategies that both educate and influence, generating brand recognition, communicating key brand values and driving sales. Our goal for all clients, regardless of industry, is to secure on their behalf consistent, on-going and positive media coverage in all the right places, at all the right times.
We understand today’s digital space and social media management is an extension of what we do best- connecting clients with the customers and influencers they want to reach. We fold social media into a comprehensive, business-driven strategy that begins and ends with our clients’ objectives. Whether your goal is to build relationships with the most influential online voices, cultivate deep relationships in the blogosphere, monitor online discussions and opinions, or protect your brand’s reputation, we generate fresh content and campaigns that ignite conversations, shape perceptions and build recognition.
Visual communication plays a crucial role in any integrated marketing campaign. A compelling, memorable identity that connects with a brand’s target audience, and influences or changes behavior results in positive growth for the business. In addition, all direct marketing and collateral is an investment and offers companies the opportunity to extend the reach of their brand to more people who need to know about it. Our creative team works with brands to build a visual strategy, and execution of it through all applicable means.
K. Sutherland PR prides itself on our relationships with influencers, experts, designers, philanthropies, associations and more. We regularly work to create partnerships for our brands, leveraging our own relationships, and creating new ones, in order to build our client’s brand awareness and achieve business objectives.
We have spent years curating invaluable relationships with influencers—both online and off—giving us access to the most esteemed tastemakers across the nation. We craft relationships and programs- both online and off- between our clients and the invaluable influencers who effectively drive third party validation, increasing brand awareness and ultimately, sales.
Many public relations, social media and content marketing campaigns can benefit from digital advertising support. Our team carefully selects the PR campaigns that merit the leveraged exposure through advertising, and oversees all aspects of the campaign from ad concepting, design, execution, on-going management and reporting.
Our Areas of Expertise
Based on your unique needs and business, we can tailor a custom approach to your communications strategy. Let’s be honest, the lines of communication are vast and varied in today’s market. Let us craft your individual path and story to success.