Our Story

K. Sutherland PR is a full-service, boutique firm that offers a comprehensive and personal approach to modern public relations. Our clients include a diverse mix of lifestyle, travel, pet, healthcare, wine & spirits, and corporate brands.

Founded by Kerry Sutherland in 2012, our team has been dedicated since day one to crafting and telling stories that create meaningful, relevant emotional connections that make a difference. We believe in strategic partnerships, seamless communication and rock-solid relationships.

At K. Sutherland PR, we know that successful PR isn’t just about coverage- it’s about generating awareness for your brand with the appropriate audiences at the right time. We consistently deliver, merging creativity and strategic execution while pushing the boundaries in all we do.

At the heart of K. Sutherland PR lies our public relations expertise, but our services expand beyond traditional PR, offering clients a holistic mix of strategic communications, social media, influencer marketing, content marketing and more.

Our agency represents diverse local, national and international brands and we’d love for you to join us!

Meet Our (Dream) Team
Our team is ready to inject new life into your brand, producing an innovative and personalized campaign that will make you stand out in a cluttered market. We listen to your needs and objectives, pride ourselves on being responsive, and create targeted campaigns comprising of both traditional and new media avenues, to garner attention, attract customers and influence the bottom line. Each client is our priority and we ensure our investment in you is never compromised, delivering you the best results. After all, your success is our success.
Kerry Sutherland

Founder & CEO

Over her 14-years of experience, Kerry Sutherland has become a leading authority on lifestyle product PR, and has been instrumental in representing clients in numerous industries from travel, healthcare, and corporate to pet product brands and wine & spirits. She has represented clients across the globe, and she has the passport to prove it! Seeing gaps within large PR agency structure and culture, in 2012 she founded K. Sutherland PR with the desire to work hand-in-hand with emerging brands, raising their visibility by taking an individualized approach that is directed by their business goals and brand values. She is guided by her love and passion for the brands that K. Sutherland PR represents, along with the deep-rooted relationships with the media. When she’s not strategizing with clients or conceptualizing a new campaign, Kerry can be found spending time with her family (most likely at their favorite weekend escape- Donner Lake in Truckee, California), tackling a home renovation project, or sipping wine (if we’re being completely honest).
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Lila Reeves-Hampton

Account Executive

Lila graduated from the University of Nevada, Reno in 2017 and immediately joined the K. Sutherland PR team. Writing has always been her jam, but after studying news and strategic communications at the Reynolds School of Journalism, she found her passion in PR. She is also passionate about philanthropy and activism, and spent her summers during college interning for non-profits and campaigning for causes she cares about. She carries that same ambition into her work at K. Sutherland PR, and is determined to help clients achieve their PR goals. When she’s away from the office, Lila enjoys visiting her family in the Bay Area, exploring and hot spring-hunting with friends in beautiful Northern Nevada and Tahoe, and coffee. Lots. Of. Coffee.

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Anna Walsh Lipparelli

Account Coordinator

Always an admirer of all things clever and properly curated, Anna found her passion for strategic communications and social media while studying Journalism at the University of Nevada, Reno. Since graduating in 2020, Anna has spent ample time appreciating social media platforms and the opportunities they present for brands and businesses. Recently, Anna transitioned her Pinterest obsession into a productive hobby by creating a mood board Instagram account where she shares her stylish outlook and aesthetics. A people person above all else, when Anna’s not behind a screen, she’s spending time with family and friends. More often than not, you can find her at the lake enjoying a T’s burrito and gawking at a Tahoe sunset. 
“Since launching this agency in 2012, I’ve worked hard to curate a repertoire of emerging and global brands that my team and I are truly passionate about. We only work with brands we are obsessed with; brands that we understand and get excited about. The result? Campaigns that authentically speak to the right audience, stories that drive emotion and action, and connections that are genuine. As we enter into our 8th year, that commitment— and passion— is stronger than ever.”
– Kerry Sutherland