Our Story

K. Sutherland PR is a full-service, boutique firm that offers a comprehensive and personal approach to modern public relations. Our clients include a diverse mix of lifestyle, travel, pet, healthcare, wine & spirits, and corporate brands.

Founded by Kerry Sutherland in 2012, our team has been dedicated since day one to crafting and telling stories that create meaningful, relevant emotional connections that make a difference. We believe in strategic partnerships, seamless communication and rock-solid relationships.

At K. Sutherland PR, we know that successful PR isn’t just about coverage- it’s about generating awareness for your brand with the appropriate audiences at the right time. We consistently deliver, merging creativity and strategic execution while pushing the boundaries in all we do.

At the heart of K. Sutherland PR lies our public relations expertise, but our services expand beyond traditional PR, offering clients a holistic mix of strategic communications, social media, influencer marketing, content marketing and more.

Our agency represents diverse local, national and international brands and we’d love for you to join us!

Meet Our (Dream) Team

Our team is ready to inject new life into your brand, producing an innovative and personalized campaign that will make you stand out in a cluttered market. We listen to your needs and objectives, pride ourselves on being responsive, and create targeted campaigns comprising of both traditional and new media avenues, to garner attention, attract customers and influence the bottom line. Each client is our priority and we ensure our investment in you is never compromised, delivering you the best results. After all, your success is our success.

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Kerry Sutherland
Founder & CEO
Over her 14-years of experience, Kerry Sutherland has become a leading authority on lifestyle product PR, and has been instrumental in representing clients in numerous industries from travel, healthcare, and corporate to pet product brands and wine & spirits. She has represented clients across the globe, and she has the passport to prove it! Seeing gaps within large PR agency structure and culture, in 2012 she founded K. Sutherland PR with the desire to work hand-in-hand with emerging brands, raising their visibility by taking an individualized approach that is directed by their business goals and brand values. She is guided by her love and passion for the brands that K. Sutherland PR represents, along with the deep-rooted relationships with the media. When she’s not strategizing with clients or conceptualizing a new campaign, Kerry can be found spending time with her family (most likely at their favorite weekend escape- Donner Lake in Truckee, California), tackling a home renovation project, or sipping wine (if we’re being completely honest).
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Jill Akers
Account Manager
Since joining K. Sutherland PR in 2016, Jill has developed a true love and ambition for representing brands in their best light, tackling the challenges of PR, and developing relationships with members of the media. With a passion for people, Jill thrives in helping others reach their goals and finds much of her success lies in theirs. After graduating from Cal Poly, San Luis Obispo in 2015, Jill traded sea-level living for 6,500 feet and relocated back to her hometown, Truckee, California. When she’s not trying to become best friends with a magazine editor or news producer, Jill is most likely workin’ on her fitness, spending time on the lake, or trying to throw down an Instagram-worthy meal in the kitchen! And of course, throwing sticks on the docks of Donner and exploring with her office-golden, Harlow!
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Lila Reeves-Hampton
Account Manager
Lila graduated from the University of Nevada, Reno in 2017 and immediately joined the K. Sutherland PR team. Writing has always been her jam, but after studying news and strategic communications at the Reynolds School of Journalism, she found her passion in PR. She is also passionate about philanthropy and activism, and spent her summers during college interning for non-profits and campaigning for causes she cares about. She carries that same ambition into her work at K. Sutherland PR, and is determined to help clients achieve their PR goals. When she’s away from the office, Lila enjoys visiting her family in the Bay Area, exploring and hot spring-hunting with friends in beautiful Northern Nevada and Tahoe, and coffee. Lots. Of. Coffee.
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Lexi Luboda
Account Coordinator
Lexi graduated from the University of Nevada, Reno in 2019, bright-eyed and ready to take on the world with her love for public relations at K. Sutherland PR! While studying strategic communications at UNR, Lexi knew that her creative skills, passion for writing, and social-butterfly personality would fuel a fulfilling career in PR — with K. Sutherland PR as the perfect fit to channel her love for people, pets, and unforgettable brands. Lexi is a Northern California native, but the beauty of the Reno-Tahoe area has completely captured her heart. When she’s not at the office, you’ll find her exploring unique hangouts around town, scrolling through heart-melting puppy content on Instagram, or checking out every #TacoTuesday opportunity that Reno has to offer!
“Since launching this agency in 2012, I’ve worked hard to curate a repertoire of emerging and global brands that my team and I are truly passionate about. We only work with brands we are obsessed with; brands that we understand and get excited about. The result? Campaigns that authentically speak to the right audience, stories that drive emotion and action, and connections that are genuine. As we enter into our 8th year, that commitment— and passion— is stronger than ever.” – Kerry Sutherland
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