K. Sutherland PR is a full-service, boutique firm that offers a comprehensive and personal approach to modern public relations. Our clients include a diverse mix of lifestyle, travel, pet, healthcare, wine & spirits, and corporate brands.
Founded by Kerry Sutherland in 2012, our team has been dedicated since day one to crafting and telling stories that create meaningful, relevant emotional connections that make a difference. We believe in strategic partnerships, seamless communication and rock-solid relationships.
At K. Sutherland PR, we know that successful PR isn’t just about coverage- it’s about generating awareness for your brand with the appropriate audiences at the right time. We consistently deliver, merging creativity and strategic execution while pushing the boundaries in all we do.
At the heart of K. Sutherland PR lies our public relations expertise, but our services expand beyond traditional PR, offering clients a holistic mix of strategic communications, social media, influencer marketing, content marketing and more.
We bring out the best in our clients.
Our team will thoughtfully bring your concepts, products, and esteemed executives directly to the journalists, editors, influencers, and partners whose endorsement will build credibility, curiosity, and consumer demand.
Founder & CEO
Over her 16-years of experience, Kerry Sutherland has become a leading authority on lifestyle product PR, and has been instrumental in representing clients in numerous industries from travel, healthcare, and corporate to pet product brands and wine & spirits. She has represented clients across the globe, and she has the passport to prove it! Seeing gaps within large PR agency structure and culture, in 2012 she founded K. Sutherland PR with the desire to work hand-in-hand with emerging brands, raising their visibility by taking an individualized approach that is directed by their business goals and brand values. She is guided by her love and passion for the brands that K. Sutherland PR represents, along with the deep-rooted relationships with the media. When she’s not strategizing with clients or conceptualizing a new campaign, Kerry can be found spending time with her family (most likely at their favorite weekend escape- Donner Lake in Truckee, California), tackling a home renovation project, or sipping wine (if we’re being completely honest).
Lila graduated from the University of Nevada, Reno in 2017 and immediately joined the K. Sutherland PR team. Writing has always been her jam, but after studying news and strategic communications at the Reynolds School of Journalism, she found her passion in PR. She is also passionate about philanthropy and activism, and spent her summers during college interning for non-profits and campaigning for causes she cares about. She carries that same ambition into her work at K. Sutherland PR, and is determined to help clients achieve their PR goals. When she’s away from the office, Lila enjoys visiting her family in the Bay Area, exploring and hot spring-hunting with friends in beautiful Northern Nevada and Tahoe, and coffee. Lots. Of. Coffee.
Assistant Account Executive
Kacy Matthews earned her bachelor’s degree in Marketing and Management from the University of Nevada, Reno in 2019, and continued her education, earning an MBA in 2021. Dreaming big has always been her forte, from traveling abroad twice to pursuing her
dream job at K. Sutherland PR, the bar is never too high. With an imaginative right-brain and goal-driven personality, Kacy brings free flowing ideas and turns them into clever and strategic masterpieces for clients. Her love for animals, travel and marketing made her an amazing addition to the KSPR team in 2021. When she is away from her desk, Kacy enjoys hiking the Reno/Tahoe area with her husband and their pup, Koozie, and playing cards over a glass of wine with family and friends.