Planet Dog

Client Case Study

For over 20 years, Planet Dog has been a leader in eco-friendly and durable toy design “made for dogs, by dog lovers.” Based in Portland, Maine, Planet Dog’s mission reaches far beyond dogs and dog toys, but the planet. The company’s socially responsible, values-based position in the market has brought people and dogs together for fun and mutual support unlike any other brand using their foundation, the Planet Dog Foundation. The Planet Dog Foundation parallels their goals for dogs, with their philanthropic goals for the world.

Known in the pet industry for consistently innovating high quality, stylish and durable dog toys, Planet Dog contacted K. Sutherland PR in 2016 to help bring their brand awareness to the next level. This was a brand that truly deserved significant media and influencer attention but hadn’t earned much on their own. Since working together, K. Sutherland PR has secured some of the most sought-after product placements and features in media outlets including: Good Housekeeping, Reader’s Digest, Forbes, Inc., People, Travel + Leisure, POPSUGAR, and Country Living to name a few. For the first time, Planet Dog was constantly in the media, and getting the consumer attention they deserved!