At K. Sutherland PR, storytelling and securing coverage on pet topics in key media outlets is what we do best. Today, we’re thrilled to introduce our “Step-by-Step Guide: How To Craft a PR Pitch”. This is a new resource we’re making available to pet brands at no cost in advance of Global Pet Expo 2025!
In the guide, you’ll see we’ve outlined our go-to pitching formula to use when requesting coverage from a journalist or introducing a collaboration opportunity to an influencer. Our hope is that this new tool will help pet brands get the media coverage they want most!
The new guide, which can be requested by emailing hello@ksutherlandpr.com before March 31, 2025, simplifies the process of drafting a media pitch that earns coverage.
We hope you enjoy the media pitching process, and put some of good advice to work for your business. Happy Global Pet Expo season, everyone!
-Kerry
