Instagram Collaboration: pawTree

Our super rad client, pawTree, charged us with the task of creating and executing an engaging campaign via Instagram that generates new followers, but most importantly boosts overall interest and excitement in the pawTree brand. And well, that’s exactly what we did!

In conjunction with national “Work Like a Dog Day” (yes, that’s a thing), we asked some of our closest friends, pet industry influencers and Insta-celeb dogs to answer the question- what would your dog do if they had a job? 

Stylish photos were curated on the subject, and published on national “Work Like a Dog Day” with the hashtag #ifmydoghadajob on nearly 50 Instagram accounts! A giveaway from pawTree incentivized even more engagement, and in just the first few hours, nearly 10,000 people had already liked, commented and participated!!

These are just a few of our favorites from the campaign…


If you partcipated- THANK YOU!!

And, if you own a brand that you think could benefit from some strategic, oh-so-creative influencer campaigns, contact us.