Le Bora Bora

Client Case Study

Le Bora Bora is a seductive, 4-star resort & hotel, deeply rooted in Polynesian culture. The hotel offers 108 bungalows, suites and villas in traditional Polynesian style, perched on stilts, set on the beach or nestled in private gardens, where natural materials are the rule. Hidden from view, visitors on the motu can enjoy many activities in or on the water, at the spa, on sport courts or at the fitness center. Its serene elegance and understated sophistication offer an amazing resort experience for guests on one of the most gorgeous islands in the world.

In 2018, the resort group hired K. Sutherland PR to manage all aspects of their North American PR strategy. While this destination is highly desirable, and generally of interest to media across almost every outlet category, it’s also a highly competitive market. Setting Le Bora Bora above their competitors as the resort of choice for a romantic getaway, honeymoon or dream vacation is of upmost priority. In addition to overseeing the media relations strategy and outreach, K. Sutherland PR also serves as the resort’s liaison to the Tahiti Tourism authority in North America, coordinating multi-beneficial press opportunities, collaborations and more on behalf of the destination. Over the years, our efforts have resulted in countless national media articles, coveted industry awards, general consumer recognition nationwide and more.