Fäsi Estate Winery is a boutique winery and tasting room located in Friant, California near Yosemite National Park. They offer visitors a variety of unique wines, and are most well-known for their award-winning Syrahs.
Fäsi Estate Winery retained K. Sutherland PR specifically to help grow their local brand awareness in the central valley of California. Fäsi Estate’s business relies heavily on the local consumer base, and so our team created a localized PR campaign that has ultimately transformed the perception of the winery (in an extremely saturated market). Today, Fäsi Estate is a neighborhood name, and brand that people love and regularly support. By working with the local media to garner on-going, positive media coverage, and creating in-person campaigns that welcomed the local customer base in a fun and engaging way, Fäsi Estate Winery has truly become the winery of choice for residents in the Central Valley. But, we didn’t just stop at local media outreach. We’ve also secured important national media coverage on the winery, perhaps most notably, a feature by Forbes, rounding-up the year’s “top 10 best kept secret wines nationwide”!