K. Sutherland PR is a full-service, boutique firm that offers a comprehensive and personal approach to modern public relations. Our clients include a diverse mix of lifestyle, travel, pet, healthcare, wine & spirits, and corporate brands.
Founded by Kerry Sutherland in 2012, our team has been dedicated since day one to crafting and telling stories that create meaningful, relevant emotional connections that make a difference. We believe in strategic partnerships, seamless communication and rock-solid relationships.
At K. Sutherland PR, we know that successful PR isn’t just about coverage- it’s about generating awareness for your brand with the appropriate audiences at the right time. We consistently deliver, merging creativity and strategic execution while pushing the boundaries in all we do.
At the heart of K. Sutherland PR lies our public relations expertise, but our services expand beyond traditional PR, offering clients a holistic mix of strategic communications, social media, influencer marketing, content marketing and more.
We bring out the best in our clients.
Our team will thoughtfully bring your concepts, products, and esteemed executives directly to the journalists, editors, influencers, and partners whose endorsement will build credibility, curiosity, and consumer demand.
Founder & CEO
Over her 19-years of experience, Kerry Sutherland has become a leading authority on lifestyle product PR, and has been instrumental in representing clients in numerous industries from travel, healthcare, and corporate to pet product brands and wine & spirits. She has represented clients across the globe, and she has the passport to prove it! Seeing gaps within large PR agency structure and culture, in 2012 she founded K. Sutherland PR with the desire to work hand-in-hand with emerging brands, raising their visibility by taking an individualized approach that is directed by their business goals and brand values. She is guided by her love and passion for the brands that K. Sutherland PR represents, along with the deep-rooted relationships with the media. When she’s not strategizing with clients or conceptualizing a new campaign, Kerry can be found spending time with her family (most likely at their favorite weekend escape- Donner Lake in Truckee, California), tackling a home renovation project, or sipping wine (if we’re being completely honest).
Account Executive
Parker Samuelson joined K. Sutherland PR in 2023 and oversees the high-level communications and media relations strategies on behalf of the agency’s clientele. Throughout her time with K. Sutherland PR, Parker has cultivated a deep passion for representing brands with integrity and creativity, embracing the complex and ever-changing landscape of public relations and building meaningful relationships with media professionals. She finds fulfillment in helping her clients achieve their goals- often measuring her own success by theirs. She is a proud graduate of the University of Nevada, Reno and Board Member of the Reno-Tahoe Young Professional’s Network, enjoys friendly competition on the pickleball court, and thrives anywhere there’s dogs to be pet.
Creative Content & Design Manager
Christy Castillo has worked in the pet industry for nearly a decade, helping brands with creative content and graphic design, branding, influencer collaborations and more. She’s most in her element when her work involves dogs, but ultimately, a fleshed out set of brand guidelines are her happy place, regardless of industry. She joined the K. Sutherland PR team in 2022, and primarily oversees social media content and engagement strategies, as well as email marketing and influencer campaigns for our clients. When she’s not working, she’s most likely outside exploring while filming videos of her dogs, Elvis and Cosmo (and yes, they even have their own Insta account that you should go follow)!