Motu Teta is an intimate private island resort located in beautiful French Polynesia. The resort opened to the public in 2006 and retained our agency in 2012 with the hopes of garnering some much-needed media attention on this hidden paradise to ultimately increase interest and bookings. At a rate of approximately $1,500 per person, per night, our PR campaign for this luxurious destination needed to focus on a very targeted key audience with very specific messaging.
While the destination alone sells itself to media, what we know about working with travel media is that there are a variety of unique PR challenges considering that most reporters and editors prefer to visit the destination personally prior to publishing any coverage. Press trips can become cost-prohibitive for many resorts and difficult to measure an ROI. The right coverage, with the most sought after media outlets, and are consistently under budget. Our outreach on behalf of Motu Teta has led to consistent, positive coverage over time (not just concentrated at one time). However, most importantly, our creative approach to pitching media has resulted in story themes that truly stand out with not just travel beat writers and editors, but general consumer media, which has earned the island impressive media coverage without the expensive press trip.
Ultimately, our efforts have secured major national and international media coverage in outlets such as Huffington Post, Playboy, Travel + Leisure, Brides and more, and also secured the cover in our client’s most desired media outlet, Islands Magazine. Since we started working with Motu Teta, the resort has experienced exponential growth and a dramatic increase in sales year-over-year.